Christmas Shopping Online
23:57 Posted In Christmas Shopping Online Edit This 0 Comments »For the last few years, e-commerce sales have been steadily growing more quickly than retail sales. But in today’s economy, when retail stores are seeing marked declines in shoppers spending, online e-tailers are starting to feel the pinch as well, as consumers are slamming their wallets shut.
The growth of consumer spending at online retailers in the first quarter of 2009 dropped by 13% from last year. The growth rate dropped even further in the second quarter, to only 6%. According to comScore, growth rates in consumer spending online have dropped every month since the beginning of April.
Many online retailers have been surprised by the drop in online shopping, because e-commerce sites have been able to buy advertising online much more cheaply than retailers as sales took a downturn. And with increasing numbers of people out of work and budgets tightening, the lower prices of online purchases should be more appealing than shopping at retailers. But the slowdown in online shopping continues to rise. Along with the roller-coaster ride of the stock market, consumer confidence is also plummeting, and online sellers are being hit just as hard as retail stores
The growth of consumer spending at online retailers in the first quarter of 2009 dropped by 13% from last year. The growth rate dropped even further in the second quarter, to only 6%. According to comScore, growth rates in consumer spending online have dropped every month since the beginning of April.
Many online retailers have been surprised by the drop in online shopping, because e-commerce sites have been able to buy advertising online much more cheaply than retailers as sales took a downturn. And with increasing numbers of people out of work and budgets tightening, the lower prices of online purchases should be more appealing than shopping at retailers. But the slowdown in online shopping continues to rise. Along with the roller-coaster ride of the stock market, consumer confidence is also plummeting, and online sellers are being hit just as hard as retail stores
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